Client
Blackmar Consulting
Blackmar Consulting provides investment management software and services for Family Offices, Independent Wealth Managers, Institutional Banks, Endowments and Foundations. Their mission is to help finance businesses operate and grow in a streamlined manner. The Blackmar team is based out of Los Angeles, with offices in New York, and Park City.
Project Scope
- Strategy
- Brand Identity Design
- Website Design
- Website Development
- Guidelines and Tooling
Project Background
Problem
When Blackar’s leadership team first approached us, they didn’t have a logo or any other brand assets to speak of. With no in-house design team of their own, Blackmar needed us to help them create their visual identity system that aligned with their vision for the company. By working with them to create design solutions and tooling, we would be able to empower their branding efforts, help them connect with their customers in the finance space, create tooling to make their internal staff’s lives easier, and create better experiences for both staff and clients through workflow optimization.
Solution
After working with the Blackmar team and understanding their needs, we have created a custom identity system, as well as documentation and tooling. In doing so, Blackmar now has a strong, meaningful visual identity.
Inspiration
Blackmar took their name from the chess move known as the Blackmar-Diemer gambit, a well-known opening strategy. The name fits perfectly with Blackmar’s goal of providing strategy and direction to their clients from the outset of their relationship.
The chess motif inspired several elements of the design, but because Blackmar is a Fintech company, we also wanted to call out the fact that they use technology to propel clients forward.
